SNE CPH is a Copenhagen based clothing line inspired by the kid within us all. How did that happen? I'll tell you. One afternoon I was randomly browsing through my mother’s old diary. A recurring theme from the younger years was wordplays played out in a cross shape.
I somehow really connected with that. it is such a great picture of the mind of my mother at that time and age, I guess of any young person on the brink of adolescence; it is very childish, but somehow also cool and self-assured. Printing it on basic good quality sweatshirts and T-shirts for kids and their parents simply was too good an idea to let it slip away. That was the beginning.
SNE CPH is named after my daughter. Sally Sne
— Campaign Shoot —
Pictures by Mathilde Schmidt
Creative direction by Julie Panton Studio
Styling by Melanie Buchhave
Make up by Pernille Holm
— Websitelayout by Julie Panton Studio —